ABOUT DIANE AIELLO

MAKEUP ARTIST. MENTOR & COACH. ENTREPRENEUR. 

When I was five I snuck into my Mom’s “Avon Lady” stash of makeup every morning to paint my face before 1st grade -  I'm convinced this is how I learned to blend!

At eleven- I saved my babysitting money to buy Scavullo Women and Way Bandy’s makeup books, then spent my teen years with my head buried in fashion magazines dreaming about being a makeup artist.

 I traded in my college Criminal Justice studies for beauty school and worked my way from the makeup counter to the salon into a full time freelance career.

 I’ve owned a skin care spa and beauty boutique, and since 2007 have an award winning on-location beauty team, plus fashion styling for select clients and I'm a Beauty and Fashion Editor for a luxury magazine.

When I started I was professional and did good makeup, but I struggled and wasted time because I didn’t understand the business, what clients expected, on set etiquette or how to create a portfolio that got me paid jobs.

 My resume’ includes ad campaigns, national editorials, celebrities and runway shows including Elle, Vanity Fair, Ralph Lauren, Michael Kors, Marc Jacobs and many more

Artists I’ve coached have quickly gone from  part time makeup work, the makeup counter or salon and within one- two years are booking backstage shows at NYFW, LA Style Fashion Week, national editorial bookings, videos, commercial and catalog work.

I can help you reach your goals and live your dreams as a makeup artist too!