ABOUT DIANE AIELLO
MAKEUP ARTIST. MENTOR,COACh, ENTREPRENEUR & chocoholic
my journey Began...
When I was five and sneaked into my Mom’s “Avon Lady” stash of makeup every morning to paint my face before 1st grade - This is really how I learned to blend!
In Junior High I saved my babysitting money to buy Scavullo Women and Way Bandy’s makeup books, which lead to the teen years with my head buried in fashion magazines.
I surprised my family by trading in my college Criminal Justice studies for beauty school. I worked my way from the makeup counter, to the salon and into a full time freelance career. My parents cheered me on all the way!
Throughout my career I've clocked more than 7,500 days on set, and worked on over 400 runway shows.
I've owned a skin care spa/ beauty boutique, and for 18 years have been a Fashion and Beauty Editor for luxury publications helping create over 165 fashion editorials and accompanying magazine covers. Since 2007 I've had a killer award winning on-location beauty team.
I learned early on that being professional and doing good makeup wasn't enough. By not understanding exactly what clients expect, proper on set etiquette or how to package my portfolio and refine my skills, I wasted time, money and stunted my success.
Now my resume’ includes ad campaigns, national editorials, celebrities and runway shows including Elle, Vanity Fair, Ralph Lauren, Michael Kors, Marc Jacobs and many more.
Artists I’ve coached have quickly gone from part time makeup work, the makeup counter or salon to booking backstage shows at NYFW, LA Style Fashion Week, national editorial bookings, videos, commercial and catalog work. With my coaching they accomplish goals in less than half the time it would take working on their own.
I'm here to serve. And I'm beyond passionate about helping YOU! I focus on teaching you time- tested and proven strategies, techniques and share knowledge rather than trying to be the "hottest" or most "trendy" class because I want you to have lasting not temporary success. I will help you create the life you love, and the career of your dreams!