ABOUT DIANE AIELLO
MAKEUP ARTIST. MENTOR,COACh, ENTREPRENEUR & chocoholic
my journey Began...
I'm pretty sure my makeup blending skills started in the first grade once I sneaked into my Mom’s “Avon Lady” stash of makeup each morning to paint my face before school. That's all I needed to be hooked.
In Junior High I spent all my babysitting money on makeup, photography and makeup books and held up in my room buried in stacks of fashion magazines.
I surprised my family by trading in my college Criminal Justice studies for beauty school. From there, I worked my way from the makeup counter, to the salon and into a full time freelance career. My parents cheered me on all the way!
To this day I've clocked more than 7,500 days on set, and worked on over 400 runway shows.
Other adventures include owning a skin care spa/ beauty boutique, for 20 years I've been a Fashion and Beauty Editor for luxury publications helping create over 190 fashion editorials and covers. Since 2007 I've had an award winning, rock star on-location beauty team.
I learned early on that being professional and doing good makeup wasn't enough. By not understanding exactly what clients expect, proper on set etiquette or how to package my portfolio and refine my skills, I wasted time, money and just plain got in the way of my own success.
Now my resume’ includes ad campaigns, national editorials, celebrities and runway shows including Elle, Vanity Fair, Ralph Lauren, Michael Kors, Marc Jacobs and many more.
Artists I’ve coached have quickly gone from part time makeup work, the makeup counter or salon to booking backstage shows at NYFW, LA Style Fashion Week, national editorial bookings, videos, commercial and catalog work. With my coaching they accomplish goals in less than half the time it would take working on their own.
I'm here to serve. And I'm beyond passionate about helping YOU! I kept seeing gaps in other courses being offered so I teach you proven skills, strategies and techniques that are missing from the "hottest" or most "trendy" classes because I want you to have lasting not temporary success. I can help you create the life you love, and the makeup career of your dreams!