makeup artist, coach, entrepreneur and chocoholic
I’m Diane, I’ve had a successful career as a freelance makeup artist for more than 30 years (but trust me, it didn’t start out that way)
Since 2001 I’ve been helping other makeup artists and creatives like you to clarify their purpose, reach goals faster and turn their passion and talent into a thriving business.
Whether you want to leave the salon or makeup counter and do editorial, fashion, runway or commercial gigs - I’ve got you!
If you want to turn your creative side hustle into a full time career - I’m here for you!
Or maybe you’ve already had success but now you’re feeling stuck.
I can help you!
Are you ready babe? Let’s do this!
Finding a calling
Like most makeup artists I loved everything beauty and glamour from a young age. In the first grade I sneaked into my Mom’s “Avon Lady” stash of makeup and rubbed those foundation sticks all over my face. It looked ridiculous! But, hey this is when I learned the importance of blending. In Jr High all my babysitting money went to fashion magazines, or books.
In college, I quit my Criminal Justice studies and my amazing parents didn’t freak out, they supported me 200% . During beauty school I worked at the makeup counter, then in the salon. One day I met a photographer and after one photo shoot I was hooked!
I made every mistake anyone could, no seriously friend, I had talent but it wasn’t enough. I didn’t really understand how to get from A (having talent) to B (creating a business, brand, portfolio and marketing) to C (getting paying clients). I had a full and part time job to support my makeup side hustle. I kept spending money, but not making any money. It was exhausting! I got so frustrated (to the point of tears) that I quit for six months.
But soon realized that it wasn’t only about talent- almost anyone can do makeup, it was how I was showing up on set and in my business. I knew this was my calling. Is that how you feel too? So, I went back with a different attitude and learned everything I could from everyone who would help me. Once I applied those business strategies, things changed. I started teaching others artists and creatives the step by step process I used to define their marketing and branding, build their business and unleash their artistry without compromising their standards or creativity.
I've clocked more than 7,500 days on set, and over 400 runway shows.
Plus, I’ve worked every side of the industry; from owning a skin care spa/ luxury beauty boutique, as a fashion/beauty editor for a luxury magazine where I helped create 190 fashion editorials and covers. And since 2007 I've had an award winning, rock star on-location beauty team.
I’ve booked gigs for Elle, Glamour, Allure and Vanity Fair magazines, runway shows for Ralph Lauren, Michael Kors, Marc Jacobs, ad campaigns for Levi’s, Stila Cosmetics, Olay, Addidas, Nordstrom and many more.
With my signature coaching systems artists and creatives have transformed their careers from the makeup counter, salon, corporate gigs or side hustle to booking shows at NYFW and LA Style Fashion Weeks, national magazines, videos, commercial and more. My coaching clients accomplish goals in 1-3 years less than working on their own.
I would love to help you reach yours too!