makeup artist, coach, entrepreneur and chocoholic
I’m Diane, I’ve had a successful career as a freelance makeup artist for more than 30 years.
And since 2001 I’ve been helping other artists and creatives to reach their goals and build their own dream careers.
If you want to leave the salon or makeup counter and do editorial, fashion, runway or commercial gigs - I’ve got you!
If you want to turn your side hustle into a full time career - I’m here for you!
I can help you!
Are you ready babe? Let’s do this!
Finding a calling
Like most makeup artists I loved everything beauty and glamour from a young age. In the first grade I sneaked into my Mom’s “Avon Lady” stash of makeup and rubbed those foundation sticks all over my face. It looked ridiculous! But, hey this is when I learned the importance of blending. In Jr High all my babysitting money went to fashion magazines, or books.
In college, I quit my Criminal Justice studies and my amazing parents didn’t freak out, they supported me 200% . During beauty school I worked at the makeup counter, then in the salon. One day I met a photographer and after one photo shoot I was hooked!
I made a ton of mistakes, no seriously friend, I was good at makeup but it wasn’t enough. I didn’t really understand the industry or what clients expected from me. I did the full and part time job combo to support my makeup side hustle. I kept spending money, but not making any money. I got so frustrated that I quit for six months.
But soon realized that it wasn’t only about the makeup application, it was about who I was being, how I was showing up on set and in my business. I knew this was my calling. So, I went back to it and learned everything I could from everyone who would help me. One day people noticed - then things changed, so I started helping others artists fix their portfolios, sharpen up their artistry skills and get down to business.
I've clocked more than 7,500 days on set, and over 400 runway shows.
And I’ve done all the thing like; owned a skin care spa/ beauty boutique, was a fashion/beauty editor for a luxury magazine and did over 190 fashion editorials and covers. And since 2007 I've had an award winning, rock star on-location beauty team.
I’ve booked gigs for Elle, Glamour, Allure and Vanity Fair magazines, runway shows for Ralph Lauren, Michael Kors, Marc Jacobs, ad campaigns for Levi’s, Stila Cosmetics, Olay, Addidas, Nordstrom and many more.
With my signature coaching systems artists have transformed their careers from the makeup counter, salon or side hustle to booking shows at NYFW and LA Style Fashion Weeks, national magazines, videos, commercial and more My students accomplish goals in 1-3 years less than working on their own.
I would love to help you reach yours too!