makeup artist, coach, entrepreneur and chocoholic

 
 
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Hey there!

I’m Diane, I’ve had a successful career as a freelance makeup artist for more than 30 years.

And since 2001 I’ve been helping other artists and creatives to reach their goals and build their own dream careers.

If you want to leave the salon or makeup counter and do editorial, fashion, runway or commercial gigs - I’ve got you!

If you want to turn your side hustle into a full time career - I’m here for you!

I can help you!

Are you ready babe? Let’s do this!


Finding a calling

Like most makeup artists I loved everything beauty and glamour from a young age. In the first grade I sneaked into my Mom’s “Avon Lady” stash of makeup and rubbed those foundation sticks all over my face. It looked ridiculous! But, hey this is when I learned the importance of blending.   In Jr High all my babysitting money went to fashion magazines, or books.

 In college, I quit my Criminal Justice studies and my amazing parents didn’t freak out, they supported me 200% . During beauty school I worked at the makeup counter, then in the salon. One day I met a photographer and after one photo shoot I was hooked!

I made a ton of mistakes, no seriously friend, I was good at makeup but it wasn’t enough. I didn’t really understand the industry or what clients expected from me. I did the full and part time job combo to support my makeup side hustle. I kept spending money, but not making any money. I got so frustrated that I quit for six months.

But soon realized that it wasn’t only about the makeup application, it was about who I was being, how I was showing up on set and in my business. I knew this was my calling. So, I went back to it and learned everything I could from everyone who would help me. One day people noticed - then things changed, so I started helping others artists fix their portfolios, sharpen up their artistry skills and get down to business.

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experience+ knowledge

I've clocked more than 7,500 days on set, and over 400 runway shows.

 And I’ve done all the thing like; owned a skin care spa/ beauty boutique, was a fashion/beauty editor for a luxury magazine and did over 190 fashion editorials and covers. And since 2007 I've had an award winning, rock star on-location beauty team.

I’ve booked gigs for  Elle, Glamour, Allure and  Vanity Fair magazines, runway shows for Ralph Lauren, Michael Kors, Marc Jacobs, ad campaigns for Levi’s, Stila Cosmetics, Olay, Addidas, Nordstrom and many more.

With my signature coaching systems artists have transformed their careers from the makeup counter, salon or side hustle to booking shows at NYFW and LA Style Fashion Weeks, national magazines, videos, commercial and more My students accomplish goals in 1-3 years less than working on their own.

I would love to help you reach yours too!

 
 
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REAL TALK WITHOUT FLUFF!

So you have a BIG dream of being a full time makeup artist working on fashion magazines, ad campaigns, major fashion weeks, commercials, celebrities and more.

You’re the friend who does everyone’s makeup and spends hours learning from You Tube. You’ve gotten really good at makeup, but maybe a little lost trying to get the gigs you want and making money at it.

I remember that feeling! You’re insanely passionate and taking all the trendy cool classes from “experts” problem is, often they teach only one style of makeup but have little real- world experience working on a professional sets, fashion weeks or real celebrities .

Can I tell you a secret? You can watch videos, hang out in FB groups or google like mad but if you’re not learning from someone who has done what you want to do, you're going to waste alot of time and money. 

Talent only takes you so far. To be an editorial, fashion or beauty artist you’ve got to up your game because your competition is!  The stuff I’m talking about isn’t on You Tube.

Once someone who was living my dream cut through the fluff and shared the truth with me. That’s when everything changed.


MAKE IT HAPPEN

I’ve helped other artists take their makeup dreams from a passionate side hustle to a full time thriving career. I can do the same for you!

Let’s sharpen your artistry skills - no more paint by numbers faces that you learned on social media, or dated makeup counter looks. You’ll understand how to think and create like top artists do for editorial, fashion or runway work.

You’ll learn insider info about the business and industry so you can engage with clients who are booking campaigns, editorials, runway shows and branding materials.

I’ll share with you the exact esteem building methods I use to overcome obstacles like lack of time, lack of money, perfectionist fears or insecurity.

We’re cutting through the fluff ( like thinking influencer style makeup will get you fashion jobs). You get my expertise, so you can get clear on your purpose.  We’ll create a goal-crushing plan and elevate your confidence to keep you on track to having a successful business and achieving your dreams! 

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we work on

  • REFINING AND MAPPING A PLAN TO ACHIEVE YOUR GOALS  

  • CREATING A PORTFOLIO THAT ATTRACTS YOUR TARGET CLIENTS 

  • SPECIFIC HABITS AND TECHNIQUES THAT GET REPEAT BOOKINGS 

  • PRACTICAL BUSINESS STRATEGIES TO TRANSFORM YOUR CAREER 

  • SUREFIRE WAYS TO ACHIEVE BETTER TEST SHOOT RESULTS 

  • ELEVATING YOUR BEAUTY, EDITORIAL, FASHION, OR RED CARPET MAKEUP SKILLS 

  • SOCIAL MEDIA/INFLUENCER STYLE MAKEUP VS PRO FASHION TECHNIQUES 

  • PROFESSIONAL ETHICS AND ON-SET ETIQUETTE  

  • MUSTS FOR A PROFESSIONAL PRESENTATION AND MAKEUP KIT 

  • CREATING A BRAND THAT REFLECTS YOU AND YOUR WORK

 

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WHAT OTHERS SAY

“Most of us have an idea of the steps we need to take but may be worried that we’ll take the wrong steps or we doubt how we think about doing these steps so to have a working artist guide you in the right direction was not only extremely helpful to tighten up my work plan but also helped me gain much needed confidence in myself and my makeup work.

Diane helps you in more than one aspect as well. Yes, she guides you with the steps to take but she also helps guide you through your thought processes and how you think and treat yourself and others. Most important for us artists to have a strong sense of self and to strengthen our thought processes to be more positive. To have support in this industry from other artists is so important and is a way of spreading real positivity throughout our industry so thank you Diane.” - Frances F

you have talent, passion and hustle…

you’re just missing the road map

are you?

learning from social media but not getting fashion or editorial jobs

struggling, exhausted, going broke, or wasting money

not sure how to reach your goals

tired of free collaborations and want to get paid

stuck in a rut and want to get to the next level

if so, i’m here to help transform your career!