ABOUT DIANE AIELLO
MAKEUP ARTIST. MENTOR,COACH, ENTREPRENEUR & CHOCOHOLIC
I’ve had a successful career as a freelance makeup artist for more than 30 years. And since 2001 I’ve been helping other artists and creatives to reach their goals and build their own dream careers.
i found my calling…
Like most makeup artists I loved everything beauty and glamour from a young age. In the first grade I sneaked into my Mom’s “Avon Lady” stash of makeup each morning rubbing those foundation sticks all over my face - Of course it looked ridiculous! But, I credit this as the moments when I learned the importance of blending. In Jr High I spent all of my babysitting money on makeup or books about makeup and photography and most of the time my head was buried in fashion magazines.
In college I was so scared to tell my traditional Italian parents that I quit my Criminal Justice studies to go to beauty school. They totally shocked me by happily supporting me 200 percent. During beauty school I worked at makeup counter, and afterwards in the salon. One day I met a photographer and after one photo shoot I was hooked. I knew this was my path!
At first, I made a ton of mistakes, no seriously friend, I was good at makeup but it wasn’t enough. I didn’t fully understand the industry or what clients expected from me like, how to act on set or what exactly my portfolio needed. I always had a full time job and a side hustle to support my makeup biz. I kept spending money, but not making any money. I got so frustrated that I quit for six months.
That’s when I realized that it wasn’t only about the makeup application, it was about who I was being, how I was showing up each time on set and what I was contributing to the end result. I knew in my heart this was my calling. So, I went back to it and learned everything I could from everyone who would help me. In time I went from struggling to successful. It was rough, but I vowed that once I became successful I would help other artists achieve their dreams too.
I've clocked more than 7,500 days on set, and worked on over 400 runway shows.
I’m so obsessed with beauty and fashion that I’ve owned a skin care spa/ beauty boutique, spent 20 years as a Fashion and Beauty Editor for luxury publications and helped create over 190 fashion editorials and covers. Plus, since 2007 I've had an award winning, rock star on-location beauty team.
My resume’ includes ad campaigns, national editorials, celebrities and runway shows such as Elle, Glamour, Allure and Vanity Fair magazines, Ralph Lauren, Michael Kors, Marc Jacobs and many more.
If you’re wondering, my parents cheered me on every single day.
Artists I’ve coached have quickly gone from the makeup counter, salon or part time makeup work to booking backstage shows at NYFW, LA Style Fashion Week, national editorial bookings, videos, commercial and catalog work. My students accomplish goals in 1-3 years less than working on their own..
My goal for you is the same as yours - to help you succeed!
I see those trendy cool workshops and classes that teach mostly makeup and skip over the foundational business and mindset pieces that create lasting success. You can stare down their fears, gain confidence and get equipped for your dream career and I would be honored to help you!